Kickstart Commerce Podcast - Domain Investing & Development Strategies

Domains, Depression, and Redemption with Anita Walker

April 16, 2021

Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business.

In today's episode, our guest is Anita Walker, a long-time domain investor, and the Founder and CEO of — a consultancy providing startup consulting, design and development, and marketing services to global clients.

Today Anita and I talk about:

  • How a passion for mathematics and coding led her and a partner to start a full-service marketing consultancy.
  • Anita also shares how specializing in naming and branding led her down the path of accidental domain investing in 2013, having first sold .org, .me, and .club domains.
  • She also discusses her rookie pricing mistake leading to a three-year sales drought, and how she’s course corrected since this time by mastering contests to sales domains.
  • And last but not least, Anita shares how one unassuming compliment from a domain legend helped her to battle and overcome depression.

In closing, don’t forget to subscribe as you enjoy this week's episode via iTunesGooglePlayStitcher, or however you desire to listen. 😍

Last but not least, please visit and to learn more about search marketing and domain investing ideas to grow your business.


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