Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business.
In today's episode, our guest is Anita Walker, a long-time domain investor, and the Founder and CEO of SmartWebby.com — a consultancy providing startup consulting, design and development, and marketing services to global clients.
Today Anita and I talk about:
- How a passion for mathematics and coding led her and a partner to start a full-service marketing consultancy.
- Anita also shares how specializing in naming and branding led her down the path of accidental domain investing in 2013, having first sold .org, .me, and .club domains.
- She also discusses her rookie pricing mistake leading to a three-year sales drought, and how she’s course corrected since this time by mastering SquadHelp.com contests to sales domains.
- And last but not least, Anita shares how one unassuming compliment from a domain legend helped her to battle and overcome depression.