Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business.
In today's episode, our guest is Iffy Ibekwe — speaker and principal attorney of Ibekwe Law, a law firm specializing in wills and trusts to activate people taking agency over their lives and building impactful legacies.
Today Iffy and I:
- Discuss how growing up in the middle east for nearly a decade broadened and shaped her cultural thinking personally and professionally.
- We also chat about why she and her family moved from one of the fastest-growing cities in the US, Austin, Texas, to Bentonville, Arkansas — birthplace of the retailer Walmart.
- In addition, Iffy discusses how her estate planning business uses city and state geo service domains to grow its footprint pre and post COVID.
- And last but not least, Iffy shares how Texas is opening the door for lawyers to use trade names, likely positively impacting keyword and geo service domain owners and investors.