Welcome to this episode of Kickstart Commerce podcast where we interview Darrell “The Tie Guy” Spence - a serial entrepreneur serving the fashion needs that image is everything, and one must think it, feel it, and live it.
Today Darrell and I discuss:
- How an early mortgage career paved the way to birthing an upscale accessories business and experience — offering ties, socks, cufflinks, hankies, bow ties, writing pens and gifts for clients and staff.
- How relocating from Atlanta, Georgia to Dallas, Texas was pivotal to his TexasTieGuy.com naming of a brandable, geo service domain.
- Last but not least, Darrell reflects on the impact of COVID, and the necessity in pivoting from a high-touch presentation business of operating 3 physical locations to that of a high-touch virtual experience with national exposure.