Welcome to this episode of Kickstart Commerce podcast where we interview Ann Glynn — a long-time marketing professional in the jewelry industry, and George Bundy — a previous podcast guest and CEO of BRS Media.
In today’s episode, Ann, George, and I discuss the most recent emoji domain partnership between BRS Media and Jewelers Direct, delving into the following details:
- Jewelers Direct and how its establishing a thriving social presence online and offline
- How longstanding industries embrace new technologies to reach new markets
- How emoji domains offer a new, innovative marketing avenue
- Why emoji domains tap into powerful social branding