Kickstart Commerce Podcast

How Jewelers Direct Aims to Reach New Markets with Gem Emoji Domain

December 7, 2018


Welcome to this episode of Kickstart Commerce podcast where we interview Ann Glynn — a long-time marketing professional in the jewelry industry, and George Bundy — a previous podcast guest and CEO of BRS Media.

In today’s episode, Ann, George, and I discuss the most recent emoji domain partnership between BRS Media and Jewelers Direct, delving into the following details:

  • Jewelers Direct and how its establishing a thriving social presence online and offline
  • How longstanding industries embrace new technologies to reach new markets
  • How emoji domains offer a new, innovative marketing avenue
  • Why emoji domains tap into powerful social branding

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