Welcome to this episode of Kickstart Commerce podcast where we interview Jon Henshaw - a longtime website developer and internet strategist, founder and publisher of Coywolf, and a serial entrepreneur, co-founding the all-in-one SEO and marketing management reporting platform, RavenTools.com, in 2004 and selling in 2017.
In today’s episode, Jon and I discuss:
- His recent article about how to fight the rising cost of gTLDs
- Leveraging multiple gTLDs to create one brand comprised of many digital assets
- When a brand should and should not consider gTLDs
- How overall search marketing will impact the future of domain names and gTLDs