Kickstart Commerce Podcast - Domain Investing & Development Strategies

How to Leverage gTLDs to Create One Brand Comprised of Many Digital Assets with Jon Henshaw

February 28, 2020

Welcome to this episode of Kickstart Commerce podcast where we interview Jon Henshaw - a longtime website developer and internet strategist, founder and publisher of Coywolf, and a serial entrepreneur, co-founding the all-in-one SEO and marketing management reporting platform,, in 2004 and selling in 2017.

In today’s episode, Jon and I discuss:

  • His recent article about how to fight the rising cost of gTLDs
  • Leveraging multiple gTLDs to create one brand comprised of many digital assets
  • When a brand should and should not consider gTLDs
  • How overall search marketing will impact the future of domain names and gTLDs

In closing, don’t forget to subscribe as you enjoy this week's episode via iTunesGooglePlayStitcher or how ever you desire to listen. 😍

Last but not least, please visit and to learn more about search marketing and domain investing ideas to grow your business.


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