Kickstart Commerce Podcast - Domain Investing & Development Strategies

The Journey From No Web Presence to a Full Digital HVAC Presence

June 15, 2018
Welcome to this episode of Kickstart Commerce podcast where we interview Marianna Felsman — partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC)
 services company.
In today’s episode, Marianna and I discuss the following topics:
  • How business owners often view and value domain names
  • How BlueAir selected its domain name
  • Lessons learned using a domain with a hyphen
  • Lessons learned establishing and sustaining a digital presence
  • Rebranding from a hyphenated domain to a geo service domain to a brandable domain
In closing, don’t forget to subscribe as you enjoy this week's episode via iTunesGooglePlayStitcher or how ever you desire to listen. 😍
Last but not least, please visit and to learn more about search marketing and domain investing ideas to grow your business.

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